Is Your Brand Safe in Asia?
China is the new darling of luxury good exports, including wine. However, many wineries fail to fully consider the need to protect their trademark in China prior to doing business there. Not only is counterfeiting a problem in China, but so is trademark squatting where Chinese nationals pre-emptively register foreign company trademarks. Scott Gerien, the head of DP&F’s intellectual property practice, discusses these issues in his column in the January 2012 issue of NorthBay biz which may be accessed HERE.
For more information or assistance on international trademark protection contact Scott Gerien at [email protected]