Most Interesting New Wine Trademark Applications Filed in December 2010

Each month the editors of Lex Vini will select the most interesting wine trademark applications filed with the U.S. Patent and Trademark Office in the prior month.  In keeping with the broad meaning of “interesting,” the marks may be selected because they have significant business interest, they demonstrate potential new themes in branding, or simply because they are quirky and different.

In December of 2010, there were two themes which appeared to have some popularity for trademarks in the wine sector: lust and candy (surprising for Christmas considering these are usually reserved for Valentine’s Day). 

In the lust category, there were filings for NAUGHTY VIRGIN (App. Ser. No. 85/202,467 by Pazdar Beverage Company), LIVING IN ZIN (App. Ser. No. 85/194,073) and PEEP SHOW (App. Ser. No. 85/189,663 by Terravant Wine Company).

In the candy category, there were filings for the marks CHOCOLATE CUVEE (App. Ser. No. 85/203,314 by One Plus Two, Inc.), LOLLIPOP (App. Ser. No. 85/199,787 by Paterno Imports Ltd.) and ITALIAN CHOCOLATE (App. Ser. No. 85/200,611 by Rocland Estate Pty Ltd).

Also, in the “odd combination, but undoubtedly distinctive” category of wine trademarks were STEAK AND POTATOES (App. Ser. No. 85/189,627 by Terravant Wine Company) and FALCON AND HIPPO (App. Ser. No. 85/205,742 by Clare Ranch LLC).

In an apparent attempt to capitalize on the shift in Congressional leadership there was also RIGHT WING RED (App. Ser. No. 85/203,291 by One Plus Two, Inc.), in what might be an homage to Jersey’s favorite mobster was TATTOO TONY’S from Atlantic Bottling, LLC in Ocean, NJ (App. Ser. No. 85/208,584), and in what might be marks “inspired by” Bay Area rock bands there was GRAPEFUL RED (App. Ser. No. 85/191,662 by R.H. Winery LLC) and RHUBY DOOBY (App. Ser. No. 85/206,440 by Guinan Family Winery & Vineyard, Inc.)(although this last one could also be a tribute to 70s cartoon icon Scooby Doo — “rhuby dooby doo”).

Never boring in the world of wine trademarks.

For assistance on your trademark matters contact Scott Gerien at [email protected]

Copyright Dickenson Peatman & Fogarty at www.lexvini.com