J. Scott Gerien


  • Biography

    Scott heads DP&F’s Intellectual Property Department. He has been practicing in the areas of trademark, copyright and unfair competition law since his first case in 1996. His experience covers all aspects of these areas of law, including practice before the U.S. Patent and Trademark Office (USPTO), counseling on protection, licensing and acquisition of intellectual property, and enforcement and litigation in state and federal court. He has represented clients in over 800 administrative proceedings in the USPTO and has filed and prosecuted in excess of 4,500 trademark applications.

    Scott manages both the domestic and international trademark portfolios of several high-profile companies and also acts as the U.S. trademark counsel for numerous foreign entities. For the twelfth year in a row, World Trademark Review has recognized Scott as one of the world’s leading trademark professionals for trademark prosecution and strategy. The 2024 edition of the WTR 1000 notes that Scott, “leads the IP group at Dickenson Peatman & Fogarty and is well known as a thought and practice leader in the alcoholic beverages sector. A veteran of thousands of filings and many TTAB and litigation proceedings, he is prepared for anything.”

    Scott was also identified as one of the top fifty trademark filers in the United States for several years by Trademark InsiderWine Industry Business Journal also named him one of the top wine lawyers in Northern California and described him as “one of the most knowledgeable wine trademark-protection attorneys in the nation and the world.”

    Scott is very active with the International Trademark Association (INTA) and has served as an editor for the INTA publication Geographical Indications, Certification Marks, and Collective Marks: An International Guide as well as the Chairman of the Geographical Indications Committee and a committee member for the Trademark Office Practices Committee.

    Scott graduated Phi Beta Kappa from Trinity College in Hartford, Connecticut in 1990 with a degree in Political Science. After college, Scott worked in advertising as an account executive before attending the University of California, Berkeley School of Law, where he was the recipient of the American Jurisprudence Award in Remedies, a member of the Moot Court Board, and a member of the Berkeley Journal of Employment and Labor Law.

  • Education
    • J.D., University of California, Berkeley School of Law (1996)
    • B.A., Trinity College, Hartford, Connecticut (1990)
  • Writings
    • “Wine Brands and Appellations of Origin”, Wine Law in America
      May 2011
    • “Protecting Your Design: Message is the bottle”
      July/August 2009 – Download Article
    • “Protectable Trademarks for Packaging”
      May/June 2009 – Download Article
    • “International Trademark Treachery in the Internet Age”
      August 11, 2008 – Download Article
    • “Geographical Branding”
      May/June 2007 
    • “A Multilateral Register for Geographical Indications for Wines and Spirits: A Summary and Assessment of the Competing Proposals”
      2007 – Download Article
    • “Avoiding Branding’s Cardinal Sins”
      November/December 2006 – Download Article
    • “The Vineyard Designation: Branding & Trademark Issues for Wineries & Vineyard Owners”
      April 2003
  • Presentations
    • Invited speaker, “U.S. Supply Agreements and Issues of Parallel Importation,” International Wine Law Association, Logroño, Spain
      October 2011
    • Invited speaker, “International Trademark Protection for Wine Brands,” Legal and Tax Issues Facing the Wine Industry, CLE, Napa, California
      July 2011
    • Invited speaker, “Geographical Indications,” California Bar Association, Intellectual Property Section, International Committee, Napa, California
      March 2011
    • Invited speaker, “U.S. Treatment of Geographical Indications,” European Community Trademark Association, Barcelona, Spain
      June 2010
    • Invited speaker, “Label Issues and Intellectual Property,” Napa Valley Vintners Association, Yountville, California
      April 2010
    • Invited speaker, “Bottles, Labels and More: Intellectual Property Rights in the Alcohol Beverage Industry,” International Wine Law Association, Trier, Germany
      October 2009
    • Guest speaker, “Appellations of Origin and Geographic Brands,” Boalt Hall School of Law, Wine Law, Berkeley, California
      October 2009
    • Invited speaker, “Intellectual Property Issues in the Wine Industry,” Wine Law in America, CLE, Sonoma, California
      July 2009
    • Invited speaker, “I Now Pronounce You …Plaintiff and Defendant: Weddings and Intellectual Property,”Wedding Industry Professionals Association, Napa, California
    • Guest speaker, “Geographical Terms as Intellectual Property” and “Case Study: The Geographical Indications of Napa Valley and Champagne,” Boalt Hall School of Law, Protecting Products of Place, Berkeley, California
    • Invited speaker, “Names, Labels and Trademarks,” Best Practices for Owning and Operating a Winery, CLE
      San Francisco, California, 2007
      Napa, California, 2008 and 2009
    • Invited panel moderator, “Distinctive Signs for Collective Use – Agricultural Products,” International Forum on Distinctive Signs for Collective Use, World Intellectual Property Organization, Versailles, France
    • Invited speaker, “A Discussion of Wine Trademarks and Appellations,” The Sacramento Seminar, Sonoma, California
    • Invited speaker, “Branding and Wine Law,” Assn. of Cal. Water Agencies CLE, Napa, California
    • Invited speaker, “Geographical Terms as Intellectual Property,” National CLE Conference, Aspen, Colorado
    • Invited speaker, “Appellations of Origin: International Developments & Impact in Canada,” Bacchus at Brock, Niagara, Canada
    • Invited speaker, “Consumer Protection Debate – the Wine Trade Needs to Develop Better Consumer Protection Standards,” International Wine Law Association, Martigny, Switzerland
    • Invited speaker, “Cold Case File: Message on a Bottle,” Vintners Quality Alliance Ontario, Niagara, Canada
    • Invited speaker, “Decanting Wine Law,” Boalt Hall Alumni Reunion, Berkeley, California
    • Guest speaker, “Intellectual Property Issues in the Wine Industry,” Boalt Hall School of Law, Wine Law, Berkeley, California
      2005 – 2007
    • Invited speaker, “Intellectual Property Issues in International Distribution of Wines,” International Wine Law Association, Mornington Peninsula, Australia
    • Invited speaker, “Application of Article 23.2 of GATT TRIPS Under U.S. Trademark Law,” International Trademark Association, Atlanta, Georgia
  • Recognition
  • Related Content