09.12.2014 – Direct to Consumer Wine Sales Conference (Napa, CA)
On Friday, September 12, 2014, John Trinidad of Dickenson, Peatman & Fogarty will be presenting at the Direct to Consumer Wine Sales “Evolving Strategies” Conference. John will be part of a panel discussion titled, Digital & Social Media, The Opportunities and Pitfalls of New Media and Technology. Here is a description of the seminar from its sponsors:
The pioneers of DTC in the wine industry were establishing their roots in the 1980s. But for the majority of wineries, focus became most sharp in 2008 with the downturn in the economy. Wineries are navigating the steep learning curve but the plethora of new media, technology and software options leaves most feeling confused. What will drive DTC growth in the future?
At the Evolving Strategies symposium, you’ll learn how to set your business apart by building a luxury brand and delivering superlative experience. Our speakers will reveal the opportunities and pitfalls inherent in social media and the internet. You will take away ideas from industry leaders about how to build a culture that thrives on change and growth. Finally, you’ll learn which DTC metrics really count.
If you are focused on growing your direct to consumer sales, we invite you to join us and join in the conversation with wine industry leaders who are blazing a trail for the next generation.