Scott Gerien Speaks on INTA Annual Meeting Panel, “Personal Brands and Beyond: The Rise of the Celebrity Chef and International Restaurant Chains”

Personal Brands and Beyond: The Rise of the Celebrity Chef and International Restaurant Chains
In-Person Mini-Conference-Los Angeles, 2021 Annual Meeting Virtual+
Presented by the International Trademark Association (INTA)
November 18, 2021, 8:00 AM – 5:30 PM
JW Marriott Los Angeles L.A. | For more information, click here.

Scott Gerien, DP&F Partner and Head of the firm’s IP Practice, will be a panelist at the International Trademark Association’s Annual Meeting on November 18, 2021 in Los Angeles.

Based on his experience representing Chef Thomas Keller on his intellectual property matters during the past fifteen years, Scott will be speaking on a panel discussing celebrity chefs and issues related to their brands. The session, “Personal Brands and Beyond: The Rise of the Celebrity Chef and International Restaurant Chains,” will explore the ups and downs of the industry and provide insider tips of the challenges and opportunities faced by these celebrity chefs, not only building their brands, but leveraging IP to protect their brands, persona and their business.

The International Trademark Association is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation. INTA’s members are nearly 6,500 organizations from 185 countries. INTA’s member organizations represent 34,350 trademark professionals and include brand owners from major corporations as well as small and medium-sized enterprises, law firms, and nonprofits.

The In-Person Mini-Conference in Los Angeles is one component of INTA’s hybrid 2021 Annual Meeting event, featuring five days of fully virtual education, business development opportunities, and committee meetings, augmented with (“+”) one-day onsite events in New York, New York, USA; Berlin, Germany; and Los Angeles, California, USA.

Early access registration is now open for INTA members and non-members.