LEX VINI

ABC Provides Guidance on Passport Events

On March 4, 2016, the California Department of Alcoholic Beverage Control (“ABC”) published an Industry Advisory providing guidance to licensees, marketing companies and winegrower associations participating in “passport” marketing events. Most passport events have the same format – consumers purchase an identifiable event glass, wrist band, passport or punch card from a marketing company or […]

New Law Amends California Tied-House Law

Governor Jerry Brown has signed AB 780, a law which helps clarify the rules that permit an alcohol beverage producer, importer, or wholesaler (collectively, a “supplier”) to list or mention on- and off- premise retailers in supplier-sponsored advertising, including supplier websites and social media channels.  As described in more detail below, the new law is fairly […]

5 Tips for Alcohol Beverage Suppliers Participating in Events & Festivals

Festival season approaches, and many promoters reach out to supplier-side licensees (including wineries and breweries) asking them to participate in or sponsor such events.  Here are five important tips to keep in mind when participating in, or deciding whether to participate in, such events held in California: 1) Make sure your sponsorship is legal. Who?  California ABC […]

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