LEX VINI

Regulatory Hurdles for DTC, Social Media, and Third Party Sales Channels

During last week’s Unified Wine & Grape Symposium, DP&F attorney John Trinidad moderated a panel discussion titled, “Regulatory Hurdles for DTC, Social Media, and Third Party Sales Channels.” Trinidad led off the session with a presentation describing how the Internet has “disrupted” the wine industry’s traditional sales and marketing models.  You can access Trinidad’s PowerPoint presentation by clicking on […]

Gov. Brown Makes Wine Sweepstakes and Contests Legal in California

Governor Brown signed Senate Bill (SB) 778 into law creating two new Business and Professions (B&P) Code Sections (25600.1 and 25600.2) authorizing consumer contests and sweepstakes conducted by authorized California Department of Alcoholic Beverage Control (ABC) licensees. These statutes become effective January 1, 2013.  SB 778 contains significant restrictions, examples of which are described below. […]

West Sonoma Coast: Investing in Marketing over AVA Recognition

Vintners and growers from the far western coastal areas of the Sonoma Coast AVA have recently launched a marketing program to promote the “WestSonomaCoast” area.  The group has determined, at least for now, that the politics and bureaucracy surrounding the AVA formation process do not best serve the group’s goal of distinguishing the far west […]

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